Wednesday, 7 November 2007

Web Video -- Why Should You Bother?

Because there are over 400 million reasons to bother with web video. That's the number of people who can currently receive web video, either via cable or high speed, broadband telephone connections.

So that's 400 million potential customers who are all conditioned to watching TV and playing video games.

And – apart from the fact that your potential customers will far more readily watch a webvideo than read a sales page – there's a lot more going for you when you use web video in place of a regular text and still picture web site.

It's long been known video is a marketer's dream come true. We humans are all social creatures and to be able to see someone speaking to us and see moving pictures -- all enhanced with suitable music -- touches us right in the sweet spot of our emotions. And it is a well established fact people buy with their emotions.

So the key to make sales -- lots of them -- is to work on your prospect's emotions.

But here's the best bit: the language of the emotional part of the brain is pictures -- not words. Can you see now why web video is so effective?

So, when you use video, instead of just text and still pictures, to persuade people to send you money, you are greatly increasing your chances of getting more visitors to come to your web site, when they have seen your video on YouTube or Google, and dramatically increasing your chances of many more sales – as some respected marketers have already discovered.

I'm sure you have heard of John Reese. He's probably one of the most respected internet marketers around, and he's particularly noted for his meticulous testing.

He recently conducted a remarkable experiment. He took an already top performing sales page, with its regular long sales page, shortened the text and replaced it with a web video.

The results were dramatic, to say the least, because he recorded a trebling of his sales, due entirely to adding video!

To make sure this wasn't some fluke, he then created videos for some of his other sales pages and, in every case, he recorded increases in business.

Nor is he alone in this because equally well known marketer, Mike Filsaime, has also experienced dramatic increases in sales with web video. In seven days, he sold $100,000 worth of product, simply using a web video.

Following on from this, he then used video in the launch of his Seven Figure Code product, achieving sales of $15million in just one week.

You can see from this that adding video to your marketing bag of tricks is the one thing you can do right now that will give you the biggest bang for your buck.

In fact, you can get started without spending a nickel, because I'm giving you a FREE multi-media course you can download right away, showing you some good, reliable software you can use to create a video, virtually on autopilot. Then I'll show you how to load it up to YouTube and Google for a welcome flood of free, quality traffic to your website: Web_Video

No comments: