Thursday, 8 November 2007

Three Reasons Why You Need Web Video Now

Increase website traffic: Every savvy internet marketer knows that without traffic, they don't really have a business. Their website will be as lively as one of those ghost towns, out west, where the only movement is a piece of tumbleweed rolling down the main street.

So having video listed in Google -- maybe even on that coveted first page (because not every one has caught on yet) -- and posted on YouTube and the other free video sharing sites is a great way of getting more free, targeted vistors. With music and moving pictures, you can quickly build interest into a short video, making viewers eager to come to your website for more information, making it a great way to increase website traffic.

Increase sales: Just as John Reese, Mike Filsaime and many others have found, adding a short web site video to your sales page -- or even having no sales page, just the web video -- is a very effective route to better conversion rates. John Reese actually recorded a three-fold increase in business by adding web video to an already strongly performing and established sales page, proving beyond doubt webvideo is a simple and effective way to increase sales.

Internet branding: There's hardly anyone in the western world who hasn't heard of Donald Trump, even if you are not remotely interested in real estate, playing golf, staying in a hotel or drinking designer water.

Why is that?

Simply because Donald "You're fired" Trump understands the sheer compelling power of video in building his brand. So, watch his "Apprentice" program and, right from the start your senses are drawn in by the catchy "money, money, money" music and the sight of Mr T climbing the steps into his private jet with the word "Trump" emblazoned in Gold on the Black fuselage, followed by the sight of the Trump helicopter lifting off, for another successful mission.

Then, throughout the show, there are more subtle touches of branding. For example, the regular homily on business tactics. And what is that leading to? Trump University and all those books on business success by Donald Trump.

On one show, the contestants had to sell water. But not just any old water, because it was "Trump Ice" water with the mug shot of you know who on the label and on the side of the very large truck.

J. Paul Getty once heard the phrase, "The meek shall inherit the Earth" to which he added the caveat: "But not the mineral rights".

So if you want to increase website traffic, increase sales and build your brand, go here right away and get started:web_site_video

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