John Carlton is one of the world's greatest copywriter. I should declare an interest here, as he's the wordsmith genius who taught me how to write sizzling sales copy -- as well as put some umpf into my articles.
He recently sent out an e-mail which says: "It's not really a question anymore. Video sells. It's an exciting and easy way to transform your copywriting skills into profits."
You might think, video spells the death knell for copywriters like John Carlton. But nothing could be further from the truth and here's why . . .
Good copywriting is actually less about the actual words and much more about the psychological principles behind the words. And, because people's psychological makeup hasn't changed in a millennia, the principles on which good copywriting is rooted remain unchanged through the advent of internet marketing and this current development of web video. What web video does is open up exciting opportunities to create scripts for all those video sales pages, using specific words and firmly based on those unchanging human emotions.
And other copywriters, like Michel Fortin, are embracing video as the perfect way to educate their visitors by using web video to show his copywriting critiques.
To quote another famous John (John Reeese), who found website video tripled his sales: "Video is here to stay and will become a must have ". So you now need to ask yourself if you will be content eating the dust of your competitors, as they supercharge their websites for ever increasing sales, or if you will be the first in your niche to benefit from increasing sales with web video.
Grab your free book and video tutorial showing you how to use some simple free software to create your very first video on autopilot and upload it to YouTube to increase website traffic:Increase WebSite Traffic And Increase Sales With Web Video
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